Data protection
§ 1 Data Collection and Use
Only personal data that the user voluntarily provides when placing an order or contacting us will be collected. The principle of data avoidance is followed and the collection of personal data is waived as far as possible. Personal data will only be used to the extent necessary to fulfill and process the order. After complete processing of the contract, the data will not be used further and will be deleted after the expiry of the retention periods under tax and commercial law, unless express consent to further use is given or further legally permitted data use has been expressly reserved.
§ 2 Data Transfer
The personal data provided is used exclusively for the establishment of the contract, the content design, implementation or processing of the contractual relationship. They will generally not be passed on to third parties. Only for the fulfillment of the contract, the data will be passed on to the shipping company responsible for the delivery, as far as this is necessary for the delivery of ordered goods. For the processing of payments, the payment data required for this purpose will be passed on to the credit institution responsible for the payment and, if applicable, to the payment service provider commissioned and selected.
§ 3 Usage Data
For the design of the website, usage data is collected, processed and used to the extent necessary. IP addresses are registered with date and time in the log file and used and stored for the purpose of statistical evaluation of this website. A combination of usage data with personal data does not take place.
§ 4 *Sessions and Cookies
Cookies or server-side sessions can be used for the website, in which data can be stored. Cookies are files that are stored by a website on the user’s hard drive in order to automatically recognize this computer the next time the website is visited and thus be able to adapt the use of the website to the user. However, cookies can also be rejected by setting the browser to deactivate the storage of cookies or to inform the browser about the sending of cookies. It is ensured that no personal data is taken over from sessions or by cookies.
§ 5 Data Protection Declaration for the Web Analysis Service Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. We have activated IP anonymization. On this website, your IP address will therefore be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
§ 6 Data Protection Declaration for the “Google AdWords Conversion Tracking” of Google Inc.
This website uses the “Google AdWords Conversion Tracking” function of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). Google AdWords Conversion Tracking uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website if you have clicked on a Google ad. The cookies are valid for a maximum of 90 days. Personal data is not stored. As long as the cookie is valid, Google and we as website operators can recognize that you have clicked on an ad and have reached a specific landing page (e.g. order confirmation page, newsletter registration). These cookies cannot be tracked across multiple websites of different AdWords participants. The cookie is used to create conversion statistics in “Google AdWords”. These statistics record the number of users who have clicked on one of our ads. In addition, it is counted how many users have reached a landing page that has been provided with a “conversion tag”. However, the statistics do not contain any data that can be used to identify you. You can prevent the storage of cookies on your hard drive by selecting “do not accept cookies” in your browser settings (in MS Internet Explorer under “Tools > Internet Options > Privacy > Settings”; in Firefox under “Tools > Settings > Privacy > Cookies”); however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purpose described above. Further information about how Google uses conversion data and Google’s privacy policy can be found at: https://support.google.com/adwords/answer/93148?ctx=tltp, http://www.google.de/policies/privacy/
§ 7 Information, Objection and Contact
Upon request, the user will be informed about the personal data stored about him. The user can object to the storage of his personal data at any time. Excluded from this are such data that must be kept for the purpose of contract processing. The user has the right at any time to have incorrect personal data corrected, deleted or blocked upon request. The exercise of the right is free of charge and can be requested in a simplified manner via the contact form. To contact us regarding data protection, the user can also use the e-mail address mentioned in the imprint.
*The session ID is generated by the server at the beginning of a session. The session ID must be transmitted with the server’s response to the client and must be supplied by the client with each further access to the server. With the help of the unique session ID, the data stored on the server side (example: shopping cart) can be uniquely associated with a user each time it is accessed.
